Social Media and the Arts

by Emilia & Linda on June 15, 2011

Last month we took part in B.Hive Club’s “Live in the Lounge” series, talking about how ballet and the arts in general can benefit from a presence in social media channels (Twitter, Facebook, YouTube, etc.), as well as the latest that the ballet blogosphere has to offer to enrich one’s personal experience of the art form. It was lovely to be able to brainstorm and chat in person to people we are connected with via these channels.

Some of you who were unable to attend asked us to share the slides, so we have decided to post here a small selection. We also recommend this useful post at “One Forty” which is filled with social media tips & tactics. We fully agree with author Pam Sahota that, when embracing these new marketing avenues, it is key for organisations to focus on “Being human”. In other words, do not underestimate the “social” part of social media.

Click to enlarge each slide:












If you are interested in the full presentation please get in touch via email.

See also:

Selected posts on social media and ballet:


Northern Ballet (@northernballet) June 15, 2011 at 2:45 pm

Fantastic article on @theballetbag web site about Social Media & the Arts – http://is.gd/SBZ1wc /via @clouddancefest

Gloria Edwards (@GloriaEdwards12) June 15, 2011 at 11:16 pm

Social Media and the Arts: Last month we took part in B.Hive Club’s “Live in the Lounge” series, talking about h… http://bit.ly/jUiFLB

David June 17, 2011 at 2:53 pm

Thank you for sharing this. I wish that I could have attended to hear what was said to each bullet point.

I found the following bullet points interesting specifically for ballet social media.
*Hard to measure Social Media ROI
*Talking to the wall
*30 hours per week per Teenager. (which = 30 / 7 = 4.28 hours a day? Yikes!!!)
*Are we becoming more intelligent or more stupid?

Did anything that you saw / heard at the presentation point out any changes needed by you ladies in your ballet social networking?

Emilia June 20, 2011 at 12:27 pm

Hi David,

Many thanks for your comment. Yes social media ROI is a tricky one – the sheer amount of tools available out there indicate that metrics are complex, see for instance: http://mashable.com/2009/10/27/social-media-roi/

We had a debate with attendees & didn’t find any reason for changes in our case, but we are certainly interested in looking at Quora, watch this space :)

ella July 12, 2011 at 7:24 pm

great article I work in social media and found all the stats pretty much on point. I have been following the dancewear brand Danskin on twitter and Facebook and if you want to see exceptional social media for a dance brand— definitely check it out.
@Danskin http://www.danskin.com

Emilia July 14, 2011 at 1:13 am

Thanks for your input Ella, we’ll check it out!

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