When it comes to ballet marketing, nothing more cliché and tired than the figure of a pink tutu-ed ballerina. True, many ballet fans enjoy the odd amount of tulle and glitter and there is nothing wrong with that. But these are images that propagate ballet as an art stuck in its own fluffy and pink [...]
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Ballet Companies
Ballet in Print
by Emilia on March 24, 2011
Editorial: Happy New Year & Reader Survey
by Emilia on January 6, 2011
Happy New Year everyone! Before Linda and I get swamped again it’s time to get philosophical. Our year in dance was metaphorically bookended by two very different ballet movies; two opposites in mood: we started 2010 writing about Only When I Dance, a heartwarming documentary about two Brazilian favela dwellers overcoming obstacles to pursue a [...]
Tagged as: 2011, Alastair Macaulay, Alexei Ratmansky, Ashton, Ballet Bag Elsewhere, Ballet Companies, Ballet Movies, Ballet Newbie, Ballet on film, Black Swan, Cinderella, Darren Aronofsky, Editorial, Facebook, Going to the Ballet, Jennifer Homans, Move It Show 2011, Only When I Dance, Opinion, Reader Poll, Royal Ballet, Social Media, The Ballet Bag, Twitter
Ballet Goes Web 2.0
by Emilia on May 6, 2010
Ballet companies, choreographers, dancers, writers and bloggers are realising the importance of educating and engaging with audiences via social media to promote ballet as an art form. Through the rich and diverse ballet content on YouTube, Facebook, Twitter, Tumblr and blogs we now have exposure to ballet events around the globe as if we were [...]
Tagged as: Ballet, Ballet Companies, Daniil Simkin, DeBallet, Elitedance, Facebook, Maria Kochetkova, Social Media, Tumblr, Twitter, Vimeo, Web 2.0, wefollow, Yahoo! Video, YouTube
Cornerstone
by Linda on January 20, 2010
In the last two years Twitter has widely grown in popularity. Even though it has been labeled a fad like other social networking sites (Facebook, MySpace, Bebo, etc.), it continues to flourish and establish itself as one of the most effective and versatile social media channels. Twitter can be used as a tool for staying [...]
Tagged as: Arts, Ashley Bouder, Ballet Black, Ballet Companies, Ballet Newbie, Bennet Gartside, Boston Ballet, BRB, Dance Magazines, Dancers, Daniil Simkin, Dutch National Ballet, Evan McKie, Facebook, Madison Keesler, Maria Kochetkova, Mariinsky, Marijn Rademaker, Miami City Ballet, NYCB, Opinion, Pennsylvania Ballet, PNB, Royal Opera House, San Francisco Ballet, Scottish Ballet, Social Media, Twitter
